Google Article: https://support.google.com/google-ads/answer/10589050?hl=en#zippy=%2Ccreate-and-upload-your-customer-list
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
- In your Google Ads account, click the Tools icon.
- Click the Shared library drop down in the section menu.
- Click Audience manager.
- Click Audience lists from the Page Menu on the left.
- Click the plus button to create a new audience list.
- Choose “Customer list”.
- Choose whether to upload a hashed file.
- Choose your new file.
- If you agree, check the box “This data was collected and is being shared with Google in compliance with Google's Customer Match policies.”
- Set a membership duration. The default membership duration is unlimited, but you can set a custom time limit.
- Click Upload and create list.
- You can view the progress of uploading your data file under "Audiences Lists". This process may take up to 48 hours to complete.
- Once your data has uploaded, you’ll see a file upload success page. You’ll see information about the number of rows that successfully uploaded and your match rate percentage.
- You’ll also see the last five file operations and understand the upload statistics for those operations.
- Click your Google Ads account, click the Tools icon
To successfully use your customer data file, it’s important to ensure that you format your customer data file correctly.
- Note: If you checked the box in Account Settings for “conversion-based customer lists”, you can use the customer lists generated for you under Audience Manager > Audience Segments.