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Supported ad platforms, placements and formats

ContactLevel builds the audience. You run the ads. Every audience you sync shows up as a custom audience inside the platform's own ad manager, and from there you pick any format and placement that platform offers. The audience only controls who sees the ads.

Platforms you can sync to

  • LinkedIn Ads

  • Meta: Facebook, Instagram, Messenger, Audience Network

  • Google Ads: Search, Display, YouTube, Gmail, Discover, Performance Max, Demand Gen, Shopping

  • Reddit Ads

  • X Ads

  • Pinterest Ads

  • Microsoft Ads

  • ChatGPT Ads (OpenAI)

  • Taboola

All nine sync directly from the Syncs window inside an audience. No CSV export is needed for any of them.

LinkedIn Ads

Your audience syncs to LinkedIn as a Third Party Contact List under Matched Audiences. You select it at campaign level, and it applies to every ad in that campaign.

All LinkedIn ad formats support Matched Audiences:

  • Sponsored Content: single image, carousel, video, document and click-to-message ads in the feed (desktop and mobile)

  • Thought Leader Ads: promote a post from a personal profile

  • Message Ads, delivered to the LinkedIn inbox

  • Conversation Ads: branching, multi-CTA messages

  • Text Ads in the desktop right rail

  • Dynamic Ads (Spotlight, Follower, Job)

  • Event Ads

  • Single Job Ads

Placements: LinkedIn feed, LinkedIn inbox, desktop right rail, and LinkedIn Audience Network.

Setup: Using your audience in LinkedIn Ads Manager.

Meta: Facebook, Instagram, Messenger, Audience Network

Your audience syncs to Meta as a Custom Audience, selected at ad set level. Every Meta placement is then available, either through Advantage+ Placements or manual selection.

Facebook placements

Feed, Stories, Reels, In-Stream Video, Video Feeds, Marketplace, Right Column (desktop), Search Results, Business Explore.

Instagram placements

Feed, Stories, Reels, Explore, Explore Home, Profile Feed, Shop, Search Results.

Messenger placements

Inbox, Stories, Sponsored Messages.

Audience Network

Native, banner and interstitial ads, plus rewarded video, on third-party apps and sites.

Ad formats

Single image, carousel, video, collection, Reels, Stories, Instant Experience, catalog ads, lead ads, click-to-message and click-to-WhatsApp.

Setup: Using your audiences in Meta Ads Manager.

Your audience syncs to Google through Customer Match, which works across Google's campaign types:

  • Search: text ads on Google Search results, in targeting or observation mode

  • Shopping: product listings on Search, the Shopping tab and Display partners

  • Display Network: responsive, image and HTML5 ads on partner sites and apps

  • YouTube: skippable and non-skippable in-stream, bumper ads, in-feed video, Shorts ads and the Masthead

  • Gmail: ads in the Promotions and Social tabs, through Demand Gen campaigns

  • Discover: native ads in the Google app feed and YouTube home feed

  • Performance Max: your audience works as an audience signal

  • Demand Gen: visual campaigns across YouTube, Discover and Gmail

Start in observation mode to see how the audience responds without limiting reach. Switch to targeting mode when you want delivery limited to that audience. Customer Match has account eligibility rules. See Google Ads: Customer Match requirements.

Setup: Using your audiences in Google Ads Manager.

Reddit Ads

Your audience syncs to Reddit as a custom audience and is applied at ad group level.

Placements: home feed, subreddit post feeds, conversation pages and comments pages. Formats: single image, carousel, video, text post and conversation ads.

Setup: Using your audiences in Reddit Ads.

X Ads

Your audience syncs to X as a custom audience and is applied at ad group level.

Placements: home timeline, search results, profile pages, and replies and conversation threads. Formats: promoted posts, image ads, vertical video ads, carousel ads, takeover ads and follower campaigns.

Setup: Using your audiences in X Ads.

Pinterest, Microsoft, ChatGPT and Taboola

These four work the same way: your audience syncs as a custom audience, and you select it in the platform's audience targeting when you set up a campaign. Formats and placements are whatever the platform supports for custom audience targeting.

On ChatGPT Ads, the synced audience limits who sees your ads in the same way as on other platforms, so only the people in that audience see them.

What ContactLevel doesn't do

ContactLevel doesn't serve ads, set bids, or control budgets and schedules. Creative, budget and bidding all happen in each platform's ad manager. Ad spend is never included in your ContactLevel plan. You pay the ad platforms directly.

Visit tracking works on every platform

Add your audience's cl_audience parameter to the landing page URL of your ads, and the tracking pixel records which audience members visit your site. This works on all nine platforms.

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