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Accessing Tracking UTM Params

How to add your UTM params for contact-level visit tracking.

The UTM parameter works together with the tracking pixel to provide contact-level visitor identification.

Step 1: Access UTM Parameters

  1. Navigate to your Audience in ContactLevel

  2. Click the "Tracking" tab inside your audience settings

  3. Locate the UTM parameter section

Step 2: Copy the UTM Parameter

Copy the unique UTM parameter provided for your audience. This parameter is specifically generated for your audience and ensures accurate tracking.

Step 3: Add UTM to Your Campaigns (next step, see platform specific guides below)

When creating ads or campaigns, append the UTM parameter to your landing page URLs:

Example:

  • Original URL: https://yourwebsite.com/landing-page

  • With UTM: https://yourwebsite.com/landing-page?utm_source=contactlevel&utm_campaign=your_campaign_id

Step 4: How It Works Together

Important: ContactLevel does not track random website visitors. It only identifies contacts who are already in one of your ContactLevel ad audiences and who click a link containing the cl_audience UTM parameter. The tracking pixel and UTM parameter work together — both are required for contact-level identification. Neither works on its own.

  • Tracking pixel — Installed on your website, it works with the UTM parameter to identify which specific audience member visited your site. The pixel alone does not track or identify any visitors.

  • UTM parameter (cl_audience) — Added to your ad campaigns, it tells the pixel which audience the visitor belongs to. When a contact in your audience clicks an ad with this parameter and lands on your site, the pixel reads the parameter and records the visit against that specific contact.

  • Both are required — Without the pixel, the UTM click cannot be matched to a website visit. Without the UTM, the pixel cannot identify the visitor. ContactLevel only tracks contacts who are in an ad audience and arrive via a link with the cl_audience parameter.

Next Steps

After copying your audience's unique UTM parameter:

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