Adding UTM Params to Reddit Ad Campaigns
In this article
In this article group
- Installing your tracking pixel
- Finding your audience's UTM parameter
- Adding UTM Params to Meta Ad Campaigns
- Adding UTM Params to LinkedIn Ad Campaigns
- Adding UTM Params to Google Ad Campaigns
- Best practices for website visit tracking
- Whitelisting your website domain
- Reveal: identify the people visiting your website
- Audience Visits vs Reveal: two ways to see who visits your site
- Website visit analytics
- Viewing audience visits and match types
How to add your ContactLevel tracking parameter to Reddit Ads campaigns.
Reddit Ads Manager Setup
Navigate to your ad group in Reddit Ads Manager
In the URL field, append your
cl_audienceparameter to your landing page URL
Example: https://yourwebsite.com/landing-page?cl_audience=YOUR_AUDIENCE_ID
With other UTMs: https://yourwebsite.com/landing-page?utm_source=reddit&utm_campaign=your_campaign&cl_audience=YOUR_AUDIENCE_ID
Important Note About Reddit
Unlike LinkedIn, Meta, and Google, Reddit does not have a campaign-level URL parameter field. You need to add the cl_audience parameter directly to each ad's destination URL.