Adding UTM Params to Reddit Ad Campaigns

How to add your ContactLevel tracking parameter to Reddit Ads campaigns.

Reddit Ads Manager Setup

1. Navigate to your ad group in Reddit Ads Manager

2. In the URL field, append your cl_audience parameter to your landing page URL

Example: https://yourwebsite.com/landing-page?cl_audience=YOUR_AUDIENCE_ID

With other UTMs: https://yourwebsite.com/landing-page?utm_source=reddit&utm_campaign=your_campaign&cl_audience=YOUR_AUDIENCE_ID

Important Note About Reddit

Unlike LinkedIn, Meta, and Google, Reddit does not have a campaign-level URL parameter field. You need to add the cl_audience parameter directly to each ad's destination URL.

Where to Find Your cl_audience Parameter

See Accessing Tracking UTM Params.